It's not just the words you use to describe your products that can give this future promise of better things to come. In some cases, people have even relied on time lapse photography to prove that their products do produce a noticeable effect of smoothing out wrinkles with continued use. Other than getting a botox injection, they may decide to spend some money and a little effort to see if your product works, completely on the basis of hope. One thing they do know, doing nothing will not produce any change in their lives. So, hope will spur them to buy when things are bad and doing nothing is worse than taking a risk to see if they can find some solution to their problems.
You are not going to hand out any guarantees that aren't true. There are plenty of ways to create a dream or a fantasy illusion of better things to come, by buying into the product. You can have people who used it give testimonials to convince other people that the product produced some change in their lives for the better. This can help bolster the claim the product is really a "miracle" product.
This strategy helps to create more sales, although it doesn't necessarily deliver everything that the dream or fantasy promises. That's because for some people it will work well and for others not. You can't determine really how many people will use your product the way it was intended or exactly what percentage of people will get good results. So, you can't make any guarantees or assure anyone that it is a 100% failsafe way of changing their situation. You do know, like them, that trying nothing is a sure way to fail though. So why not try something different?
